What Kind of Content Gets Links?
I’ve been a Search Engine Optimizer maestro for a while. What I’ve realized is that no amount of underhanded techniques, link building trickery, or paid strategy will ultimately get you where you want.
Content is king, of course. But links are queen. And in order to reconcile the two, one must realize that good, relevant, and interesting content always wins when it comes to building links. I have pushed, and pushed… and pushed for a few pieces that I thought were interesting. Sadly, they fizzled out in the bones of social bookmarking gravestones.
But every once in a while, I put out a piece that — while technically a little inept, and in my opintion: unininteresting. What surprised me about those pieces was the fact that they gained a rabid following in the social bookmarking sphere. Why? Sometimes you will never know. But the sure strategy to getting ranked will continue to require one simple task-at-hand: What will MY users find INTERESTING.
If you have that pinned down, then it’s a sure win.
