In Case You’ve Been in a Cave…
Photo by Thomas Hawk
You may have heard that Yahoo just partnered up with Google. I definitely think this is a good thing - not only to improve Yahoo’s dismal performance vis a vis paid advertising, but also to improve our credibility as SEOs!
You may well know that the cost per click has been steadily rising as more and more marketers pay for their traffic. This won’t change any time soon. In fact, the Yahoo/Google partnership will only exacerbate already skyrocketing click costs.
The average CPC is expected to rise, and the rise isn’t expected to stop, according to Jupiter Research.
So what’s an SEO to do? Pounce on it. This is an opportunity to show your client (if you’re a freewheelin’ consultant) or your boss (if you’re an in-house guru) that search optimization is free traffic.
It’s not only free, but it’s also more qualified and gets the lion’s share of traffic. Search engine users are 6X more likely to click on the first few organic results than the paid results. The heatmap knows all!
Granted, paid search is still the easiest and most effective way to bring in revenue, but for some revenue streams, it just doesn’t work. Where a company can really shine is in the bread and butter listings. SEO may not be rocket science, but it will soon become the star hitter on the field.
So, as we reflect on the recent revelations just know, deep down in your heart that it feels good to be a gangsta… dayam, it feels good.
